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Advertising Age Article Abstract

Catching the Eye of the Chinese Shopper

Amid the Bustling Chaos of Hypermarkets in China, It's Still Hard to Resist the Pull of the 'Push Girl' -- and That's How Marketers Like It

Published: December 10, 2012

For consumer brands in China, a major battleground is the country's growing hypermarket segment. And the frontline troops are armed with mini-dresses and microphones. ...

Full Article Word count: 1234

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