You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract A Focus on Digital Makes Burberry Relevant to a New Generation While in Chicago for the Launch of the Brand's Redesigned Flagship, Burberry's Chief Creative Shared His Vision and the Secrets to his Success By Maureen Morrison, Published on December 10, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.