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Advertising Age Article Abstract

McDonald's Defies Naysayers With November Same-Store Sales Rise

Chain Credits Breakfast, Value Menu and Promotions, Beating Analyst Estimates After October Falloff

Published: December 10, 2012

McDonald's proved prognosticators wrong today: Its sales for November worldwide were up 2.4%, suggesting the chain's marketing tactics are working. ...

Full Article Word count: 802

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