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Advertising Age Article Abstract

To Chagrin of Traditional Magazines, Bathtub Barrier Is No More

If You Want to Reach Millennial Women, Reach Them Where They Are -- Online

Published: December 17, 2012

If you want to reach millennial women, whether they're at work, at school, shopping, at the gym, or relaxing in the bathtub, you need to access and talk to them where they are -- online. ...

Full Article Word count: 821

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