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Advertising Age Article Abstract

How to Get Media Coverage, the (Abbie) Hoffman Way

'Symbolic Theatrics' Often Work Better Than Ads or Speeches

Published: December 17, 2012

What kind of extensive, expensive publicity campaign did I wage this fall to land me on seven TV talk shows? I came up with a wacky (but provocative) idea and wrote three blog posts about it. Oh, and I did a tweet. ...

Full Article Word count: 996

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