You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Energy Drinks Battle Dark Cloud, Try to Remain Beverage Bright Spot As Monster, 5-Hour Energy Face Scrutiny From Consumers and FDA, Each Brand Adopts Different Crisis Strategy By Natalie Zmuda and Alexandra Bruell, Published on December 17, 2012 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.