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Advertising Age Article Abstract

Energy Drinks Battle Dark Cloud, Try to Remain Beverage Bright Spot

As Monster, 5-Hour Energy Face Scrutiny From Consumers and FDA, Each Brand Adopts Different Crisis Strategy

Published: December 17, 2012

Energy drinks and shots, which racked up nearly $7 billion in sales last year, aren't just on fire -- they're under fire, with Monster and 5-Hour Energy under investigation for deaths possibly related to their use. ...

Full Article Word count: 1063

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