You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

The Trend Few Are Discussing: Brands As Media Companies

Large Consumer Manufacturers Are Posing Their Sites to Power Display Ads of Third-Party Advertisers

By Jay Habegger, Published on December 20, 2012 2

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.