You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Don't Let Growth Fool You: Mobile Advertising Is Still Failing Interruption-Based Banners In Mobile Won't Scale By Adam Kleinberg, Published on December 19, 2012 9 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.