You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Hershey Launches Global Media Agency Review In the U.S. Alone, Hershey Spent More Than $450 Million in Measured Media Last Year By E.J. Schultz, Published on December 20, 2012 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.