You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract 7 Branded Content Campaigns That Got It Right In 2012 Great Examples From Coke, Expedia, Red Bull, Facebook and Qualcomm By Shane Snow, Published on December 27, 2012 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.