You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How the Real-Time Ad Market Grows From $2 Billion to $9 Billion 'Programmatic Guaranteed' Will Mean RTB Gets Upfront Ad Budgets By Jay Sears, Published on January 03, 2013 16 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.