You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Apple's First Ad of 2013 (Watch It Here) Is Laced With Unintentional Irony Venus and Serena Williams Star in a 'Do Not Disturb' Plug By Simon Dumenco, Published on January 02, 2013 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.