You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Mondelez Taps Nine Tech Startups for Big New Mobile Program Candy and Snacks Giant 'Mobile Futures' Will Result in New Company By E.J. Schultz, Published on January 03, 2013 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.