You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract The Dumbest Night for Brands? It's Still the Super Bowl Advertisers for the Big Game Tend to Perform at or Below Average for Their Categories By Jonathan Salem Baskin, Published on January 08, 2013 6 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.