You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Kimmel's Play for the Future of Late Night Starts Now At Least Nine Talk Shows Fighting for Younger Viewers, With More on the Way By Brian Steinberg, Published on January 08, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.