You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Coke Zero Ad Salutes Victorious Alabama Coach Nick Saban Coach Once Drove Coke Truck to Make Ends Meet By Ken Wheaton, Published on January 08, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.