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Advertising Age Article Abstract

What's Behind the Mr. LasVegasDotCom Campaign?

Sin City Aims to Lure Persuaders to E-Commerce Site With Trip Planner; 'What Happens Here' Stays

By: 155
Published: January 10, 2013

The Las Vegas Convention and Visitors Authority has launched a $20 million ad campaign aimed at the 40 million casual travelers who might consider a trip to Sin City but feel overwhelmed by everything Vegas has to offer. ...

Full Article Word count: 760

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