Advertising Age Article Abstract
What's Behind the Mr. LasVegasDotCom Campaign?
Sin City Aims to Lure Persuaders to E-Commerce Site With Trip Planner; 'What Happens Here' Stays
The Las Vegas Convention and Visitors Authority has launched a $20 million ad campaign aimed at the 40 million casual travelers who might consider a trip to Sin City but feel overwhelmed by everything Vegas has to offer. ...