You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Digital Media's Biggest Opportunity: Convenience Consumption Syndication and Multi-Platform Content Mastered, It's Time to Focus on Making Consumers' Life Easier By Zuobin He, Published on January 11, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.