You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract As Grantland Grows Up, It Looks to New York Magazine as a Model Sees to Create Successful Blog Brands Such as Vulture, Daily Intel By Jason Del Rey, Published on January 10, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.