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Advertising Age Article Abstract

Privacy Concerns Will Be Issue as Consumers Turn to Health-Care Technology

With a Rise in Tracking Sensors, Implications for Privacy Are Significant

Published: January 14, 2013

Consumers are grappling with a familiar question: Does the impressive utility technology is bringing into their lives outweigh the nagging fears about whether they are losing something else along the way? For example -- privacy? ...

Full Article Word count: 821

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