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Advertising Age Article Abstract

PepsiCo, A-B InBev Strengthen Ties With Joint In-Store Marketing Program

In 'National Big Bet,' Deal Marks First Time Bud Light, Brand Pepsi Will Be Promoted Together

Published: January 10, 2013

The marketing giants will team up on joint promotions and in-store marketing that will for the first time plug Bud Light and Pepsi together. ...

Full Article Word count: 754

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