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Advertising Age Article Abstract

Love in China: Navigating an $80 Billion Wedding Market

Retailers, Travel Companies, Household Goods Marketers Benefit From Understanding Courtship and Wedding Trends

Published: January 11, 2013

Understanding the interplay of how Chinese are both embracing foreign traditions and holding on to old customs related to dating and marriage is essential for marketers. ...

Full Article Word count: 748

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