Scroll to Continue

You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Is Social Media Spoiling the Super Bowl Ad Surprise?

As Advertisers Seek More Bang for Their $4 Million With Twitter and YouTube, They Compromise the Surprise -- and Risk Blending in

By Brian Steinberg, Published on January 14, 2013 6

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.