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Advertising Age Article Abstract

Social Networks Aim to Land More Super Bowl Ad Dollars

Twitter, Facebook Try to Win Larger Paid-ad Outlays as They Assume Bigger Role In Big Game

By: 4381
Published: January 14, 2013

Now that they've become an established part of the Super Bowl marketing playbook, social networks are looking to command more of fans' attention and maybe even a bigger share of TV ad dollars. ...

Full Article Word count: 578

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