You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Ad Age's DataWorks Identifies Data Trends for Marketers Newsletter and Coverage Will Uncover the News and Trends That Matter By Kate Kaye, Published on January 15, 2013 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.