You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Carmelo Anthony, Kevin Garnett Trash Talking Turns Into Twitter Win for Cheerios An On-Court Feud Brings Unexpected Surge for Breakfast Cereal By Michael Learmonth, Published on January 17, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.