You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract OWN Sees Ad Prices Leap for Lance Armstrong Special Selling Both Nights as a $100,000 Package, Buyers Say By Jeanine Poggi, Published on January 17, 2013 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.