Advertising Age Article Abstract

American Airlines Revamp Hopes to Revive 'Wonder of Travel'

TV Spot Featuring Jon Hamm Introduces New Logo; Rebrand Is First in 45 Years

The airline today unveiled a marketing campaign to tout its new look and logo, the first change to its iconic branding in almost 45 years. ...

Full Article Word count: 1020

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.