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Advertising Age Article Abstract

Will Scandal Damage Manti Te'os Marketability on Madison Avenue?

Experts Say His Endorsement Potential, Draft Prospects Depend on Whether He Was in on Hoax

Published: January 17, 2013

Whether Manti Te'o's endorsement value has been lost depends on whether he was in on the hoax. "If you can't believe him about his girlfriend, how can you believe him with a product in his hand?" said sports expert Bob Dorfman. ...

Full Article Word count: 614

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