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Advertising Age Article Abstract

Lance Armstrong Blew His Last Chance, Experts Say

Other Disgraced Athletes Have Made Comebacks, So How Marketable Is the Former Champion Cyclist? Not at all

Published: January 19, 2013

Ad Age asked sports-marketing, body-language and crisis-PR experts to analyze Mr. Armstrong's performance on three counts: marketability, body language and crisis PR. ...

Full Article Word count: 830

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