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Advertising Age Article Abstract

Bacardi Begins $130 Million Media-Agency Review

Parent of Grey Goose, Bombay Sapphire and Bacardi Rum Currently Works with KSL Media

Published: January 22, 2013

Independent media shop KSL is the U.S. incumbent on the business and will participate in the review. There's a longstanding relationship between the agency and Bacardi Limited. ...

Full Article Word count: 449

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