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Advertising Age Article Abstract

Your Corporate Reputation Can Make or Break Your Brand Sale

Tech Brands Rise to Top in APCO Study as Force for 'Personal and Societal Change'

Published: January 23, 2013

A company's policies and the impact the company has on society can have a resounding effect on the sales of its brands, according to APCO's latest report on consumer behavior. ...

Full Article Word count: 588

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