You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Your Corporate Reputation Can Make or Break Your Brand Sale Tech Brands Rise to Top in APCO Study as Force for 'Personal and Societal Change' By Alexandra Bruell, Published on January 23, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.