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Advertising Age Article Abstract

Coca-Cola's Answer to Pepsi's Beyonce? Pop Country Songstress Taylor Swift

Superstar Partners with Diet Coke -- Her Fave Soda -- on Coming Branding Initiatives

Published: January 25, 2013

Pepsi has Beyonce and Sofia Vergara, and now Coke has Taylor Swift. The singer has been signed to represent Diet Coke in a brand-ambassador-type role, Ad Age has learned. ...

Full Article Word count: 656

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