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Advertising Age Article Abstract

Gun-Control Debate Hits $16 Billion Toy Industry

Newtown Tragedy Drives Concerns Over Play Weapons, Putting Marketers Like Hasbro's Nerf on the Defensive

Published: January 28, 2013

As the debate over gun control heats up across the country, another one is simmering on the nation's playgrounds over their toy counterparts. ...

Full Article Word count: 1055

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