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Advertising Age Article Abstract

Reckitt Benckiser Combats 'Social Fatigue,' Bets on Facebook

Laurent Faracci on the Effort to Shift Mentality From Pure Efficiency to 'Efficiency Plus Effectiveness'

Published: January 28, 2013

Program with social network nets numbers similar to TV and is part of an effort to shift mentality from pure efficiency to "efficiency plus effectiveness." ...

Full Article Word count: 993

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