You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract For a Master Class in Trolling, Just Turn to The New York Times Forget BuzzFeed or Gawker, Times' Real Estate and Lifestyle Sections Have the Formula Down By Ken Wheaton, Published on January 28, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.