You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract How Taylor Swift is Trying to Goose Diet Coke's Facebook Likes Wide-Reaching Campaign Including Digital, TV, Print and Concert Tie-Ins Breaks This Spring By Rupal Parekh and Natalie Zmuda, Published on January 28, 2013 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.