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Advertising Age Article Abstract

Five Questions With Sina Weibo's Ken Hong in China

At Microblogging Service, Former Publicis Exec Helps Turns Fans Into BFFs For Brands

Published: January 31, 2013

Ken Hong, general manager of Sina Weibo, talks about the microblogging service's relationship with brands and consumers in China, and newer rival WeChat. ...

Full Article Word count: 770

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