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Advertising Age Article Abstract

Kraft Foods Group Names Beverages Exec Deanie Elsner CMO

Marketer Had Operated Without Chief Marketer Since Split Last Year

Published: January 31, 2013

Kraft Foods Group has named its first chief marketing officer as a standalone company, promoting longtime employee Deanie Elsner, who recently led the marketer's beverages business. ...

Full Article Word count: 361

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