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Advertising Age Article Abstract

Tax Preparers Come Out Swinging With Negative Ad Campaigns

Always-Competitive Season Gets Tougher for H&R Block, Jackson Hewitt and Intuit As Tax Laws Change

Published: February 04, 2013

This year is especially aggressive, thanks to changes in tax laws in 2013, which makes the process more complex and raises the stakes for marketers who "think this is the year they can acquire new customers for life." ...

Full Article Word count: 727

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