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Advertising Age Article Abstract

Marketers Source More Super Bowl Ads From Agencies Outside U.S.

Football May Be All-American, But International Shops Are Increasingly Making Big-Game Commercials

Published: February 05, 2013

Both veteran Super Bowl marketers and first-time advertisers in the game turned to ad agencies outside the U.S. this year to craft their commercials. ...

Full Article Word count: 670

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