You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Twitter's Purchase of Bluefin Labs: A Play to Make Social-TV Craze Into a Business Turning Chatter About TV Into Ad Dollars For Twitter By Cotton Delo, Published on February 04, 2013 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.