You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Digital Disruption Can Make TV Ads More, Not Less, Relevant How An Era of Direct Relationships Will Give New Life to TV Ads By James McQuivey, Published on February 06, 2013 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.