You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

What Google's New AdWords Means for Mobile (You'll Pay More For It)

Expect a Spike In Mobile Cost-Per-Click As Competition Gets Fierce For Keywords, Dayparts

By Chris Copeland, Published on February 07, 2013 1

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.