You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract What Google's New AdWords Means for Mobile (You'll Pay More For It) Expect a Spike In Mobile Cost-Per-Click As Competition Gets Fierce For Keywords, Dayparts By Chris Copeland, Published on February 07, 2013 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.