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Advertising Age Article Abstract

Packaged-Goods Testing Gets a Makeover

As BehaviorScan test markets close, a new challenger using small-scale in-store tests emerges

Published: February 11, 2013

Traditional packaged-goods testing doesn't perform well when new products differ too much from what consumers are used to, industry insiders say, that's opened the door for new models. ...

Full Article Word count: 1022

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