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Advertising Age Article Abstract

Brand Messaging Focused Only on Women Is Stuck in the Past

Ignore Demographic Changes and Evolving Social Norms at Your Peril

Published: February 11, 2013

The archetype of women as stay-at-home, subordinate housewives that buy every piece of clothing their husband owns and every product in the fridge isn't going to actually build your brand. ...

Full Article Word count: 750

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