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Advertising Age Article Abstract

Cat's Out of the Bag in Lay's Crowdsourced Chip-Flavor Contest

Three Finalists Appear on TV While Marketer Stays Mum on Facebook Page

Published: February 11, 2013

As the world buzzes about the final three flavors in the Lay's chip contest -- Chicken & Waffles, Cheesy Garlic Bread and Sriracha -- the marketer's Facebook page remains shrouded in mystery. ...

Full Article Word count: 556

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