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Advertising Age Article Abstract

Mtn Dew's Breakfast Drink, Kickstart, to Get Massive Marketing Push

New Beverage Aims to Give Millennials a Morning Pick-Me-Up

Published: February 11, 2013

Will consumers drink Mtn Dew's spin-off, Kickstart, for breakfast? A big campaign --including paid media, PR and a robust sampling effort-- is aimed at getting millennials to give the drink a try. ...

Full Article Word count: 432

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