You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Selling Digital Ads Is Easy, But That's Actually a Big Problem The supply of eligible sales executives is growing, the need for people is decreasing, and the product being sold is getting commoditized. By Randy Kilgore, Published on February 12, 2013 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.