News

Advertising Age Article Abstract

Bacardi Moves Global Rum Account to BETC London From WPP

New Global Brand Director Kofi Amoo-Gottfried Picked Havas Shop; U.K. Business Stays at Brothers and Sisters

Published: February 13, 2013

Bacardi has appointed Havas-owned BETC London to handle the global creative advertising for its flagship Bacardi Rum brand. ...

Full Article Word count: 502

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.